I was recently featured in VoyageKC, a Kansas City-based publication highlighting local entrepreneurs, creatives, and small business owners. In the interview, I share my journey from growing up as an art-obsessed kid to becoming a Creative Director and founder of JBerra Consulting & Design based in Lawrence, Kansas.
👉 Read the full interview:
https://voyagekc.com/interview/check-out-jackie-berras-story/
From Art Kid to Creative Director
Creativity has always been a constant in my life. From early art classes to experimenting with digital tools, I’ve always been drawn to making ideas tangible.
That foundation eventually grew into a career spanning:
- Brand strategy and identity design
- Website design and user experience
- Creative leadership and team development
- Marketing and content strategy
Today, I help businesses—especially small businesses and entrepreneurs in Lawrence, Kansas and Kansas City—turn ideas into clear, strategic, and effective design solutions.
Building JBerra Consulting & Design
After years of working in-house and leading creative teams, I launched JBerra Consulting & Design to bring a more flexible, strategy-first approach to clients.
My focus is simple:
Design that works as hard as you do.
That means:
- Clear messaging
- Strong visual identity
- Websites that convert
- Systems that scale with your business
The Reality of the Creative Journey
One of the biggest takeaways from the VoyageKC feature is that creative careers aren’t linear.
There are pivots. Challenges. Uncertainty.
But those moments shape how we work—and who we become.
For me, they’ve led to a more thoughtful, strategic approach to design that prioritizes clarity, usability, and real results.
Why This Feature Matters
Being featured in VoyageKC is an honor, especially as a local business owner in the Lawrence and Kansas City creative community.
It’s also a reminder of how important it is to:
- Share your story
- Build visibility locally
- Connect with your audience in an authentic way
Work With Jackie Berra, JBerra Consulting & Design
If you’re a small business owner, entrepreneur, or organization looking for support with branding, website design, or creative strategy, I’d love to connect.
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