World Cup 2026

The 2026 World Cup will bring increased tourism, visibility, and energy through Kansas City and surrounding communities like Lawrence, Kansas. This category explores local insights, branding opportunities, events, tourism, experiential design, hospitality, and small business strategies connected to the World Cup’s regional impact. Topics include community engagement, visitor experience, marketing opportunities, and how local businesses can prepare for increased attention leading up to and during the 2026 tournament.