Genuine Growth

The Challenge

Genuine Growth, led by Angie West, was preparing to launch a new coaching brand and needed a professional online presence—fast. The immediate priority was a polished “Coming Soon” landing page that could build credibility, capture interest, and support early outreach.

At the same time, the long-term goal was a full website and branded social media assets that would grow with the business, support client bookings, and clearly communicate Angie’s mission and services.

The challenge was balancing speed, scalability, and brand clarity without rushing into a one-size-fits-all template solution.

Our Approach

Rather than jumping straight into a full website build, the project was structured into phases—allowing Genuine Growth to launch quickly while building toward a complete digital ecosystem.

• Establishing clear brand positioning and voice
• Designing mobile-first layouts for accessibility
• Planning site structure for future growth
• Creating visual consistency across web and social

The Solution

We developed a comprehensive brand identity system that included:

• Phased Website Launch: Fast “Coming Soon” page followed by full site build
• Custom WordPress Theme: Flexible pages using Advanced Custom Fields (ACF)
• Mobile-First UX: Designed for accessibility and real-world usage
• SEO & Analytics Setup: Search-friendly structure with tracking in place
• Social Media Graphics: Platform-optimized branded content for launch marketing

Client Testimonial

"As a nurse stepping into entrepreneurship, I knew I wanted to look professional—but trying to build my own website left me overwhelmed and frustrated. Jackie changed everything. She saw the best in me, brought my vision to life, and made the process feel easy and aligned. She made sure my logo and website design stayed true to my business vision and the future I’m building. I could finally focus on what I love—coaching and helping people move forward—because Jackie did the same for me.

Her work is intuitive, empowering, and beautifully crafted. I’m proud of the site we created together."

— Angie W. Founder, Genuine Growth

Key Takeaways

• Phased launches reduce stress and accelerate visibility
• Strategy-first design creates more sustainable brands
• Custom WordPress builds empower clients long after launch
• Consistency across platforms strengthens brand recognition