The 2026 World Cup will bring global attention to our region. While matches will take place in nearby Kansas City, one of the biggest opportunities may actually be happening closer to home. A team is expected to stay and train in Lawrence, Kansas, which means visitors, media, and fans will be exploring our community.
For local businesses, this isn’t just a short-term event. It’s a chance to be discovered by new audiences, build relationships, and create long-term customers.
The businesses that win during moments like this are the ones who start preparing early. Here are five ways to get ahead now.
1. Make Sure Your Google Business Profile Is Fully Optimized
Most visitors will search for things like “coffee near me,” “restaurants in Lawrence,” or “things to do.” If your Google profile isn’t up to date, you may never appear.
Update your hours, services, photos, and categories. Start asking for more reviews now. The stronger your profile is before the event, the more visible you’ll be when traffic increases.
2. Create Content Around Soccer, Travel, and Lawrence
Google needs signals. Start publishing blog posts or website content that connects your business to the event.
Examples:
- Where to eat in Lawrence during the World Cup
- Soccer-friendly restaurants in Lawrence
- Things to do near Kansas City during the World Cup
This helps your business show up when visitors start planning their trips.
3. Start Planning Special Experiences
Think beyond discounts. Visitors want memorable experiences.
Consider:
- Viewing parties
- Themed menus
- Local collaborations
- Limited-time products
This builds excitement and gives people a reason to choose you.
4. Improve Your Website Now
Most visitors will discover you on their phones. Make sure your website is:
- Fast
- Easy to navigate
- Mobile-friendly
- Clear on what you offer
Small improvements now can lead to major impact later.
5. Build Relationships in the Community
Partnerships between local businesses can amplify visibility. Collaborate with hotels, event organizers, tourism groups, and other small businesses.
This kind of local collaboration is what makes Lawrence special.
If you want help preparing your website and local SEO for the World Cup, I’m offering a free local website and SEO audit for businesses in Lawrence and the surrounding communities.
Planning Ahead for the 2026 World Cup? Start Here.
The World Cup is one of the biggest global events in the world — and Kansas City will be right in the middle of it.
I created a free Local Business Marketing Checklist to help businesses in Lawrence, Topeka, and Kansas City prepare early, show up in search results, and make the most of the opportunity.
👉 Download the free checklist and start getting ready today.
Leave a Reply