Lawrence Tree Service
Strengthening a 20-year brand partnership through
modern web design and long-term SEO growth
The Challenge
Lawrence Tree Service has partnered with JBerra Consulting & Design for over 20 years, beginning with the original logo, promotional materials, and website. That early foundation created a strong brand presence that earned consistent customer trust and long-term recognition in the community.
As digital expectations evolved, the original website no longer supported modern mobile behavior, search visibility, or content flexibility. The business needed a refreshed digital presence that could support growth, improve discoverability, and reflect the professionalism they had built over decades.
The challenge was modernizing the website and improving SEO performance without losing the brand equity and trust established over a 20-year relationship.
Our Approach
With deep familiarity of the client’s business and brand, the project focused on balancing legacy consistency with forward-looking digital performance.
- Auditing the existing website structure and search performance
- Planning a scalable WordPress platform for long-term flexibility
- Improving navigation and content clarity for customers and search engines
- Expanding service visibility through dedicated content pages
- Designing for mobile-first usability and accessibility
The Solution
The redesigned website delivered both visual modernization and measurable performance improvements:
- Custom WordPress Website: A fully responsive site allowing the team to manage content internally
- Service Expansion: Added a dedicated Forestry Mulching & Land Clearing page to capture new search opportunities
- SEO Optimization: Meta data, keyword strategy, site structure improvements, and technical optimization
- Analytics & Tracking: Google Analytics and Search Console setup for ongoing performance insights
- Training & Documentation: Empowering internal staff to manage updates confidently
- Ongoing SEO Support: Monthly optimization and conversion improvements to sustain growth
Client Testimonial
"If you're looking for branding, website design, or any type of creative work, I highly recommend JBerra Consulting & Design. Jackie originally created our logo, website, and promotional materials over 20 years ago, and we’ve continued working with her ever since. Her work has always been thoughtful, professional, and consistently excellent. Thank you, Jackie!”
— Michael Pitts, Owner
Key Takeaways
- Long-term partnerships create deep brand alignment and trust
- SEO investment drives sustainable inbound growth
- Modern platforms empower client independence
- Continuous optimization compounds long-term results
- Strong legacy brands can evolve without losing authenticity