{"id":6,"date":"2026-03-09T20:12:05","date_gmt":"2026-03-09T20:12:05","guid":{"rendered":"https:\/\/jberraconsulting.com\/blog\/?p=6"},"modified":"2026-03-09T20:12:05","modified_gmt":"2026-03-09T20:12:05","slug":"my-time-at-ku-athletics-speed-storytelling-and-the-power-of-collaboration","status":"publish","type":"post","link":"https:\/\/jberraconsulting.com\/blog\/founder-career-journey\/my-time-at-ku-athletics-speed-storytelling-and-the-power-of-collaboration\/","title":{"rendered":"My Time at KU Athletics: Speed, Storytelling, and the Power of Collaboration"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A Creative Career Inside KU Athletics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TBefore launching <strong>JBerra Consulting &amp; Design<\/strong>, I spent more than five years working within <strong>University of Kansas Athletics<\/strong>, first as a <strong>graphic designer<\/strong> and later as <strong>Director of Creative Services<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It remains one of the most formative chapters of my career and continues to influence how I approach <strong>creative strategy, brand storytelling, and collaborative design leadership<\/strong> today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"340\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B_OuwalUoAA6w2i.png\" alt=\"\" class=\"wp-image-10\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B_OuwalUoAA6w2i.png 680w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B_OuwalUoAA6w2i-300x150.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Working inside a major NCAA Division I athletics program means operating at an entirely different speed. Campaigns move quickly, deadlines are rarely flexible, and creative work must support multiple departments simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>At KU, the creative team worked closely with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communications and media relations<\/li>\n\n\n\n<li>Marketing and fan engagement<\/li>\n\n\n\n<li>Recruiting teams<\/li>\n\n\n\n<li>Ticket sales and development<\/li>\n\n\n\n<li>Donor and alumni relations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All while maintaining the expectations of <strong>fans, donors, alumni, and student-athletes<\/strong> across the Jayhawk community.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"75\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/678e2c25347025.563442226ba35.jpg\" alt=\"\" class=\"wp-image-75\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/678e2c25347025.563442226ba35.jpg 768w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/678e2c25347025.563442226ba35-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"74\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/9c49e825347025.563441b145e9c.jpg\" alt=\"\" class=\"wp-image-74\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/9c49e825347025.563441b145e9c.jpg 768w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/9c49e825347025.563441b145e9c-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"77\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/a0f51725347025.563442224a22c-768x1024.jpg\" alt=\"\" class=\"wp-image-77\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/a0f51725347025.563442224a22c-768x1024.jpg 768w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/a0f51725347025.563442224a22c-225x300.jpg 225w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/a0f51725347025.563442224a22c-1152x1536.jpg 1152w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/a0f51725347025.563442224a22c.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The experience reinforced a core truth about sports marketing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Great creative work connects people to something bigger than the game itself.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Supporting the KU Athletics Ecosystem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While my team produced creative campaigns for <strong>all 18 varsity sports at the University of Kansas<\/strong>, the work extended far beyond individual teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I collaborated with several key entities within the KU Athletics community, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Williams Education Fund<\/strong> \u2013 supporting donor engagement and fundraising communications<\/li>\n\n\n\n<li><strong>K Club<\/strong> \u2013 celebrating and engaging former student-athletes<\/li>\n\n\n\n<li><strong>KU Leads<\/strong> \u2013 leadership development programs for student-athletes<\/li>\n\n\n\n<li><strong>KU Alumni Association<\/strong> \u2013 connecting Jayhawk alumni with athletics initiatives<\/li>\n\n\n\n<li><strong>Student-Athlete Advisory Committee (SAAC)<\/strong><\/li>\n\n\n\n<li><strong>KU Rock Chalk Dancers<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these organizations served a unique role in the broader Jayhawk experience, and the creative work needed to reflect that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some projects focused on <strong>tradition and legacy<\/strong>, while others emphasized <strong>student-athlete development, leadership, or fan engagement<\/strong>. The challenge\u2014and the opportunity\u2014was ensuring every campaign felt aligned with the larger KU Athletics brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/dd021d25347025.563442196074b-768x1024.jpg\" alt=\"\" class=\"wp-image-76\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/dd021d25347025.563442196074b-768x1024.jpg 768w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/dd021d25347025.563442196074b-225x300.jpg 225w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/dd021d25347025.563442196074b-1152x1536.jpg 1152w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/dd021d25347025.563442196074b.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Launching Rock Chalk Weekly: KU Athletics\u2019 First Digital Magazine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the projects I\u2019m most proud of was leading the <strong>concept, design, and execution of Rock Chalk Weekly<\/strong>, the first digital magazine created for KU Athletics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project began with a simple idea:<br>create a storytelling platform that allowed fans and donors to go deeper than scores and highlights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the initial concept to final launch, I worked across departments to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>develop the editorial vision<\/li>\n\n\n\n<li>design the digital experience<\/li>\n\n\n\n<li>coordinate internal approvals<\/li>\n\n\n\n<li>navigate the technical requirements for a mobile-app supported publication<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Launching the platform required collaboration across multiple teams and a strong internal champion network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the result was worth it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rock Chalk Weekly became more than a publication\u2014it became a storytelling platform that highlighted the people behind Kansas Athletics.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It helped connect fans, alumni, and donors to the real stories of the athletes, coaches, and programs they supported.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it reinforced something I learned quickly while working in college athletics:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>People don\u2019t just support teams.<br>They support stories.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Structure in a Fast-Moving Creative Environment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another key part of my role was bringing structure to a <strong>high-volume creative environment<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With dozens of campaigns, multiple sports seasons, and constant marketing requests, the creative team needed systems that allowed us to move quickly without sacrificing quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I helped implement <strong>project management tools and creative workflows<\/strong> that allowed the team to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>track incoming requests<\/li>\n\n\n\n<li>prioritize high-impact projects<\/li>\n\n\n\n<li>maintain brand consistency across departments<\/li>\n\n\n\n<li>improve collaboration between marketing, communications, and development teams<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These systems helped our team deliver creative work faster while keeping everyone aligned\u2014even when priorities changed daily.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"440\" data-id=\"11\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B-Zk0hsIYAA41gV.jpeg\" alt=\"\" class=\"wp-image-11\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B-Zk0hsIYAA41gV.jpeg 880w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B-Zk0hsIYAA41gV-300x150.jpeg 300w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B-Zk0hsIYAA41gV-768x384.jpeg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"440\" data-id=\"9\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B_N7K9XUwAAN6RF.png\" alt=\"\" class=\"wp-image-9\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B_N7K9XUwAAN6RF.png 880w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B_N7K9XUwAAN6RF-300x150.png 300w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/B_N7K9XUwAAN6RF-768x384.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"440\" data-id=\"8\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/11046622_10153179173249532_6529617279417755302_n.png\" alt=\"\" class=\"wp-image-8\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/11046622_10153179173249532_6529617279417755302_n.png 880w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/11046622_10153179173249532_6529617279417755302_n-300x150.png 300w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/02\/11046622_10153179173249532_6529617279417755302_n-768x384.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What College Athletics Taught Me About Storytelling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What surprised me most about working in college athletics was the <strong>emotional connection<\/strong> people have to their teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans and donors care deeply about their programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every visual, campaign, and message has the potential to strengthen that connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means creative work in athletics isn\u2019t just about design\u2014it\u2019s about <strong>trust, loyalty, and community identity<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also why storytelling plays such a powerful role in sports marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When done well, storytelling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>deepens fan engagement<\/li>\n\n\n\n<li>strengthens donor relationships<\/li>\n\n\n\n<li>builds long-term program loyalty<\/li>\n\n\n\n<li>reinforces institutional pride<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These lessons continue to influence the way I approach design and strategy today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Lesson I Carry Forward<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest takeaway from my time at KU Athletics is simple:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Great design is never just about aesthetics.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clarity<\/li>\n\n\n\n<li>alignment<\/li>\n\n\n\n<li>storytelling<\/li>\n\n\n\n<li>and human connection<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When organizations communicate who they are and why they matter, people respond.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing That Experience to Businesses and Nonprofits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, through <strong>JBerra Consulting &amp; Design<\/strong>, I help businesses and nonprofits apply those same principles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether I\u2019m developing a <strong>brand identity, website, campaign, or content strategy<\/strong>, the goal is always the same:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create design and messaging that connects organizations with the people they serve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because no matter the industry\u2014from athletics to small business\u2014the organizations that grow are the ones that build <strong>authentic relationships with their audiences<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">If you\u2019re a <strong>business, nonprofit, or organization looking to strengthen your brand, clarify your message, or build a stronger connection with your audience<\/strong>, I\u2019d love to help.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>JBerra Consulting &amp; Design<\/strong>, I partner with organizations to create strategic branding, websites, and marketing campaigns designed to help you grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Explore my work or start a conversation:<\/strong><br>\ud83d\udc49 <a href=\"https:\/\/jberraconsulting.com\">https:\/\/jberraconsulting.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s build something meaningful together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Creative Career Inside KU Athletics TBefore launching JBerra Consulting &amp; Design, I spent more than five years working within University of Kansas Athletics, first as a graphic designer and later as Director of Creative Services. It remains one of the most formative chapters of my career and continues to influence how I approach creative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,65,60,64],"tags":[7,5,3,4,6],"class_list":["post-6","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-strategy","category-case-studies-client-stories","category-founder-career-journey","category-local-lawrence-community","tag-campaign-strategy","tag-kansas-marketing","tag-ku-athletics","tag-sports-branding","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>My Time at KU Athletics: Speed, Storytelling, and the Power of Collaboration - Design with Intention<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jberraconsulting.com\/blog\/founder-career-journey\/my-time-at-ku-athletics-speed-storytelling-and-the-power-of-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Time at KU Athletics: Speed, Storytelling, and the Power of Collaboration - Design with Intention\" \/>\n<meta property=\"og:description\" content=\"A Creative Career Inside KU Athletics TBefore launching JBerra Consulting &amp; Design, I spent more than five years working within University of Kansas Athletics, first as a graphic designer and later as Director of Creative Services. 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