{"id":45,"date":"2026-02-27T14:37:40","date_gmt":"2026-02-27T14:37:40","guid":{"rendered":"https:\/\/jberraconsulting.com\/blog\/?p=45"},"modified":"2026-02-27T18:36:19","modified_gmt":"2026-02-27T18:36:19","slug":"from-st-louis-to-lawrence-why-i-care-so-deeply-about-design-and-community","status":"publish","type":"post","link":"https:\/\/jberraconsulting.com\/blog\/founder-career-journey\/from-st-louis-to-lawrence-why-i-care-so-deeply-about-design-and-community\/","title":{"rendered":"From St. Louis to Lawrence: Why I Care So Deeply About Design and Community"},"content":{"rendered":"\n

There\u2019s something special about growing up in a neighborhood where you play outside until it gets dark.That was my childhood in St. Louis Hills.<\/p>\n\n\n\n

I rode my bike for hours. I built things. I drew constantly. My mom always found ways to nurture my creativity, enrolling me in art classes at the Saint Louis Art Museum<\/a> and other local programs. I drew my first portrait before I could walk. I remember making wire faces out of clothes hangers at our kitchen table, completely absorbed in turning everyday objects into something expressive.<\/p>\n\n\n\n

When we got our first computer, my world expanded. I took my love of art to the screen, experimenting in Microsoft Paint<\/a> and discovering that design could live beyond paper. I didn\u2019t know it yet, but those early moments shaped everything I do today.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

Finding My Path in Design<\/strong><\/h3>\n\n\n\n

I chose the University of Kansas<\/a> because of its strong visual arts program, but what I found in Lawrence went far beyond academics.<\/p>\n\n\n\n

During college, I was part of a program called The Arts, where we worked with on-campus partners to support their graphic design needs. I collaborated with organizations like the Lied Center of Kansas<\/a> and KU Law,<\/a> learning early on how design connects people, supports institutions, and shapes experiences.<\/p>\n\n\n\n

My first job after graduation was designing bar signage\u2014things like \u201c$2 beers on Tuesdays.\u201d at Classic Eagle Distributing<\/a>. It may not have been glamorous, but it taught me something incredibly important: every project matters. Every audience matters. Every detail matters.<\/p>\n\n\n\n

Soon after, I joined Protection <\/a>1 through a referral from Martha Piland<\/a>. That role was a turning point. It was my first experience working in-house, building brand consistency, and seeing how design could directly support business growth and internal culture. I learned how to collaborate across departments, listen closely, and build trust through the work.<\/p>\n\n\n\n

From there, I had the opportunity to join Kansas Athletics<\/a>, which brought my journey full circle back to Lawrence. That time shaped me in ways I still carry with me today. I worked alongside passionate teams who cared deeply about the student-athletes, the fans, and the larger Jayhawk community. It was an environment where storytelling, brand consistency, and real-time communication mattered every single day.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Being part of that world gave me a front-row seat to how design and marketing can bring people together. I saw how thoughtful, strategic creative work could energize a fan base, support recruiting, and build pride across an entire region. It reinforced something I believe strongly today: design is never just visual\u2014it\u2019s emotional, cultural, and deeply connected to community.<\/p>\n\n\n\n

Since then, I\u2019ve worked across industries\u2014security, sports, experiential marketing<\/a>, retail<\/a>, nonprofits, and startups<\/a>. The industries have changed, but one thing has remained constant:
How you treat your clients\u2014internal or external\u2014defines your work more than any design trend ever will.<\/strong><\/p>\n\n\n\n

\n\n\n\n

Why Lawrence Feels Like Home<\/strong><\/h3>\n\n\n\n

I fell in love with Lawrence, Kansas<\/a> the moment I arrived at 18.<\/p>\n\n\n\n

Lawrence offered something I hadn\u2019t experienced before: openness. Creativity. A sense of belonging. It\u2019s a town full of art, music, culture, and incredible food. But more than that, it\u2019s a place where people care about each other and about the future of their community.<\/p>\n\n\n\n

After college, I became involved with Van Go, Inc.<\/a> and began supporting other nonprofits like the National Wildlife Federation, Girls on the Run<\/a>, United Way – Kaw Valley<\/a>, and local organizations such as The Willow<\/a> and WINKC<\/a>. These experiences shaped how I think about design\u2014not just as a visual solution, but as a way to create impact.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In a smaller city, how you show up matters. People know you. Your reputation is built on relationships and consistency. Local businesses are more than storefronts. They are families, dreams, and the heartbeat of the community. Supporting them means supporting the entire city.<\/p>\n\n\n\n

\n\n\n\n

Why I Do What I Do<\/strong><\/h3>\n\n\n\n

I started JBerra Consulting & Design because I saw how many small businesses were overwhelmed. They know they need a website. They know they need marketing. But they don\u2019t always know where to start\u2014or who to trust.<\/p>\n\n\n\n

Good design isn\u2019t about looking pretty. It\u2019s about clarity, strategy, and connection. It\u2019s about helping the right people find you. It\u2019s about making your business sustainable so you can keep doing what you love.<\/p>\n\n\n\n

I care deeply about this work because I\u2019ve seen what happens when local businesses succeed. They hire people. They support nonprofits. They create experiences. They make cities better places to live.<\/p>\n\n\n\n

\n\n\n\n

Outside of Work<\/strong><\/h3>\n\n\n\n

When I\u2019m not designing, you\u2019ll probably find me kayaking, hiking, cycling, camping, traveling, painting, listening to music, or volunteering. I\u2019m also proud to be a member of the LGBTQ+ community, and I believe that inclusive, welcoming spaces make our communities stronger.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

Looking Ahead<\/strong><\/h3>\n\n\n\n

My goal is simple:
To be someone the Lawrence community trusts.<\/p>\n\n\n\n

Not just for design, but as a long-term partner in growth. I want to help businesses and organizations build something meaningful, sustainable, and rooted in this community.<\/p>\n\n\n\n

Because when local businesses grow, Lawrence grows.<\/p>\n\n\n\n

And that\u2019s the kind of impact that matters.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s something special about growing up in a neighborhood where you play outside until it gets dark.That was my childhood in St. Louis Hills. I rode my bike for hours. I built things. I drew constantly. 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