{"id":172,"date":"2026-03-26T17:52:14","date_gmt":"2026-03-26T17:52:14","guid":{"rendered":"https:\/\/jberraconsulting.com\/blog\/?p=172"},"modified":"2026-03-26T17:56:49","modified_gmt":"2026-03-26T17:56:49","slug":"social-media-graphic-sizes-and-when-to-use-them","status":"publish","type":"post","link":"https:\/\/jberraconsulting.com\/blog\/branding-strategy\/social-media-graphic-sizes-and-when-to-use-them\/","title":{"rendered":"Social Media Graphic Sizes (and When to Use Them)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">A Practical Guide for Businesses in Lawrence, Topeka &amp; Kansas City<\/h3>\n\n\n\n<p>If you\u2019re a business owner in <strong>Lawrence<\/strong>, <strong>Topeka<\/strong>, or <strong>Kansas City<\/strong>, chances are you\u2019re using social media to attract local clients \u2014 but not always seeing the results you want.<\/p>\n\n\n\n<p>One of the most overlooked pieces?<br><strong>Using the right graphic sizes <em>and<\/em> formats for how people actually engage.<\/strong><\/p>\n\n\n\n<p>This guide breaks it down simply so you can create content that looks polished, performs better, and helps your business stand out locally.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Graphic Sizes (Best for Local Engagement)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/instragram-image-sizes.png\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/instragram-image-sizes.png 1024w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/instragram-image-sizes-300x165.png 300w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/instragram-image-sizes-768x422.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Feed Posts (Portrait \u2014 Recommended)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 1080 x 1350 px (4:5)<\/li>\n\n\n\n<li><strong>Best for:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Promoting services<\/li>\n\n\n\n<li>Sharing client work<\/li>\n\n\n\n<li>Local announcements<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><em>Why it works:<\/em> This format takes up more screen space \u2192 <strong>more visibility + more engagement<\/strong><\/p>\n\n\n\n<p>If you\u2019re posting about your business in Lawrence, Topeka, or KC \u2014 this should be your go-to.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Carousels (Your Secret Weapon)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 1080 x 1350 px<\/li>\n\n\n\n<li><strong>Best for:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u201cBefore &amp; after\u201d projects<\/li>\n\n\n\n<li>Tips or education<\/li>\n\n\n\n<li>Walking people through your process<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><em>Why it works:<\/em> The longer someone stays on your post, the more the algorithm pushes it \u2014 especially helpful for <strong>local reach<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Instagram Stories<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 1080 x 1920 px<\/li>\n\n\n\n<li><strong>Best for:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Daily updates<\/li>\n\n\n\n<li>Promotions<\/li>\n\n\n\n<li>Events<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Great for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cNow booking in Lawrence\u201d<\/li>\n\n\n\n<li>\u201cServing Topeka this week\u201d<\/li>\n\n\n\n<li>\u201cKC clients \u2014 spots open\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Square Posts (Use Sparingly)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 1080 x 1080 px<\/li>\n\n\n\n<li><strong>Best for:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Simple graphics<\/li>\n\n\n\n<li>Quotes<\/li>\n\n\n\n<li>Quick updates<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Graphic Sizes (Still Important for Local Business)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/Facebook-Image-Sizes-Single-Post-1024x676-1.webp\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/Facebook-Image-Sizes-Single-Post-1024x676-1.webp 1024w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/Facebook-Image-Sizes-Single-Post-1024x676-1-300x198.webp 300w, https:\/\/jberraconsulting.com\/blog\/wp-content\/uploads\/2026\/03\/Facebook-Image-Sizes-Single-Post-1024x676-1-768x507.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Feed Posts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 1080 x 1080 or 1080 x 1350<\/li>\n\n\n\n<li><strong>Best for:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Repurposing Instagram content<\/li>\n\n\n\n<li>Local promotions<\/li>\n\n\n\n<li>Community engagement<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Facebook is still strong for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local groups<\/li>\n\n\n\n<li>Events<\/li>\n\n\n\n<li>Word-of-mouth sharing<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Link Posts (CRITICAL for Traffic)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 1200 x 630 px<\/li>\n\n\n\n<li><strong>Best for:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Blog posts<\/li>\n\n\n\n<li>Landing pages<\/li>\n\n\n\n<li>Service pages<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This is what shows when someone shares your site \u2014 and it directly impacts clicks.<\/p>\n\n\n\n<p>If your business serves Lawrence, Topeka, or Kansas City, your preview image should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look professional<\/li>\n\n\n\n<li>Match your brand<\/li>\n\n\n\n<li>Clearly communicate what you do<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Event Covers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 1200 x 628 px<\/li>\n\n\n\n<li><strong>Best for:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Workshops<\/li>\n\n\n\n<li>Pop-ups<\/li>\n\n\n\n<li>Local events<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Think:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cKansas City Workshop\u201d<\/li>\n\n\n\n<li>\u201cTopeka Event\u201d<\/li>\n\n\n\n<li>\u201cLawrence Launch Party\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use This for Local Growth<\/h2>\n\n\n\n<p>This is where most businesses miss the mark \ud83d\udc47<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Add Location Context to Your Graphics<\/h3>\n\n\n\n<p>Instead of:<br>\u274c \u201cNow Booking Clients\u201d<br>Try:<br>\u2705 \u201cNow Booking Clients in Lawrence &amp; Kansas City\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Design for Scroll-Stopping Content<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bold, clear messaging<\/li>\n\n\n\n<li>Minimal clutter<\/li>\n\n\n\n<li>Easy to read on mobile<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Build a Consistent System<\/h3>\n\n\n\n<p>Instead of starting from scratch every time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create 3\u20135 templates<\/li>\n\n\n\n<li>Rotate content types<\/li>\n\n\n\n<li>Keep branding consistent<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Support Your Website SEO<\/h3>\n\n\n\n<p>Social content + your website should work together.<\/p>\n\n\n\n<p>When someone:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sees your post<\/li>\n\n\n\n<li>Clicks your link<\/li>\n\n\n\n<li>Lands on your site<\/li>\n<\/ol>\n\n\n\n<p>Everything should feel cohesive \u2014 this is how you turn views into actual leads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Simple Content Plan for Local Businesses<\/h2>\n\n\n\n<p>If you want to keep it easy:<\/p>\n\n\n\n<p>\u2714 Use <strong>portrait posts (1080 x 1350)<\/strong> as your default<br>\u2714 Post <strong>2\u20133x per week<\/strong><br>\u2714 Use <strong>carousels for value-driven content<\/strong><br>\u2714 Share <strong>stories for real-time updates<\/strong><br>\u2714 Always tie back to your <strong>website or offer<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thought<\/h2>\n\n\n\n<p>If you\u2019re trying to grow your business in <strong>Lawrence<\/strong>, <strong>Topeka<\/strong>, or <strong>Kansas City<\/strong>, your social media doesn\u2019t need to be complicated \u2014 it just needs to be <strong>intentional and consistent<\/strong>.<\/p>\n\n\n\n<p>The right formats + the right message = more visibility, more trust, and more leads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Want to learn more about optimizing your social media account and posts?<\/h2>\n\n\n\n<p>If you want help building a social media system that actually drives local business \u2192 that\u2019s exactly what we do at <a href=\"https:\/\/jberraconsulting.com\/#contact\">JBerra Consulting &amp; Design<\/a>. <audio autoplay=\"\"><\/audio><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Practical Guide for Businesses in Lawrence, Topeka &amp; Kansas City If you\u2019re a business owner in Lawrence, Topeka, or Kansas City, chances are you\u2019re using social media to attract local clients \u2014 but not always seeing the results you want. One of the most overlooked pieces?Using the right graphic sizes and formats for how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-strategy"],"_links":{"self":[{"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":3,"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":177,"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions\/177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/media\/178"}],"wp:attachment":[{"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jberraconsulting.com\/blog\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}