Creative Direction + Design
Brand identity, websites, campaigns, presentations, environmental graphics, digital experiences and multimedia from initial idea through final production.
I build brands, websites, creative teams and systems that make good ideas easier to understand and easier to bring to life.
I'm happiest somewhere between the big idea and figuring out how to actually make it happen.
I'm Jackie Berra, a designer, creative leader and strategic problem solver with more than two decades of experience building brands, leading creative teams and turning complex ideas into clear, compelling work.
My career has taken me through collegiate athletics, experiential design, agencies, retail, manufacturing, nonprofits, emerging brands and small businesses. I've led departments, built processes, managed teams, created campaigns, launched digital products and spent plenty of time with my sleeves rolled up doing the actual design work.
Today, through JBerra Consulting & Design, I partner with organizations that need an experienced creative mind who can see both the details and the bigger picture.
I listen. I ask questions. I organize the messy stuff. Then I help turn it into something thoughtful, useful and beautifully executed.
Good ideas. Good people. Good work.I've spent my career moving between creative direction, hands-on design, business strategy and the systems that help talented people do their best work.
Brand identity, websites, campaigns, presentations, environmental graphics, digital experiences and multimedia from initial idea through final production.
Team leadership, mentorship, capacity planning, recruiting, onboarding, process development and systems that help creative teams work better.
I connect creative thinking to business goals and help designers, marketers, executives, clients and vendors understand one another and keep moving.
A quick look at some of the places, teams and challenges that shaped how I work today.
Strategy, branding, websites, marketing and creative direction for small businesses, nonprofits and growing organizations.
Guided an emerging consumer brand from concept through execution, helping position the product for placement on Target shelves.
Led project management efforts while developing new workflows and supporting team culture during a period of remote work.
Increased overall design studio revenue by 233% over four years while overseeing creative staff, operations and studio growth.
Developed and launched Rock Chalk Weekly, the first digital magazine for Kansas Athletics, while earning multiple national design awards.
Created customer-facing campaigns and introduced new digital tools that made branded marketing materials easier for sales teams to access.
Architecture / Collegiate + Professional Sports / Construction / Consumer Packaged Goods / Retail Display / Emerging Brands / Entertainment / Environmental Design / Home + Business Security / Manufacturing / Nonprofit / Real Estate / Retail Merchandising / Small Business / Telecom
Adobe Creative Cloud / Illustrator / InDesign / Photoshop / Premiere Pro / Acrobat / Figma / SketchUp / HTML + CSS / WordPress / Asana / Basecamp / Miro / Monday.com / Slack / Wrike / Constant Contact / Mailchimp / Salesforce / Microsoft Office
Bachelor of Fine Arts
Graphic Design
Lawrence, Kansas
In-House Management Certification - HOW Design
Adobe DPS Certification - HOW Design
HTML & CSS Certification - Johnson County Community College
If you need a creative partner, an experienced designer who can jump in quickly, or someone who understands both the work and the people behind it, I'd love to hear about it.